Last Updated on February 16, 2026
For the 11th year in a row, Herc Rentals has been named a Military Friendly® Employer, earning the Gold designation for the fourth consecutive year, and ranking among the Top 10 Military Friendly® Employers for the second time. Moreover, the company also received its fifth Military Friendly® Spouse Employer designation.
Military Friendly® is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful benefits for the military community.
Institutions earning this accolade were evaluated using both public data sources and responses from a proprietary survey. Over 2,900 organizations compete for the Military Friendly® designation annually.
About Herc Rentals’ Military Friendly Recruitment, Workplace Culture
Methodology, criteria and weightings were determined by Military Friendly®, with input from the Military Friendly® Advisory Council, a group of independent leaders in the military recruitment community. Final ratings were determined by combining an organization’s survey score with an assessment of the organization’s ability to meet thresholds for recruitment, new hire retention, employee turnover and promotion and advancement of veterans and military employees.
Proud to Employ, Support Veterans
“Our commitment to military employment is grounded in the values we live every day: we do what’s right, we’re in this together, we take responsibility, we achieve results, and we prove ourselves every day,” said Mark Arell, Vice President, Talent and Organization Development at Herc Rentals “These principles guide how we recruit, support, and grow our veteran workforce because at Herc Rentals, we believe service deserves opportunity.”
“Earning the Military Friendly® designation is more than a badge; it’s a reflection of deep-rooted values and strategic foresight. These organizations don’t just open doors for veterans, spouses, and service members; they build pathways for lasting impact,” said Kayla Lopez, Vice President of Memberships, Military Friendly®. “Their commitment isn’t performative; it’s transformative. It’s proof that honoring military talent is not only the right thing to do, it’s the smart thing to do.”
This recognition reflects our deep commitment to recruiting, supporting and advancing veterans and military families. Learn more about Herc Rentals’ military hiring programs and view open positions on our careers site. The full list of 2026 Military Friendly® Employers can be found at www.militaryfriendly.com.
Read more about Herc Rentals’ support for the military:
